A2P SMS
Connect application events to customer messages.
Communication & Telecom
SMS Messaging — A2P, Bulk, Transactional & Promotional
A2P is application-to-person messaging. Bulk describes sending at volume; transactional and promotional describe the message purpose. These are related dimensions of one SMS service, not four separate platforms.
Bulk SMS
Plan volume sending, audience segments and provider capacity.
Transactional SMS
Support approved account and service communication.
Promotional SMS
Plan permission-based campaign messages and required templates.
Provider capabilities, required approvals, rights, languages and integration dependencies are confirmed during scoping.
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